Shakira and Jennifer Lopez weren't paid for their halftime show - New York Post

Shakira and Jennifer Lopez shook their moneymakers at the Super Bowl 2020 halftime show, but they didn’t actually make any money.

That’s right, despite putting on a performance that was too hot for some to handle, the dynamic pop divas won’t be seeing a dime from the National Football League.

Instead, Jennifer Lopez and Shakira will be paid “union scale,” which is “a fraction of the six- and seven-figure sums” they rake in on the reg, according to Forbes.

And this isn’t an anomaly — every Super Bowl halftime performer from Beyoncé to Bruno Mars has essentially worked for free.

But don’t crucify the NFL for being monumental cheapskates just yet. According to Forbes, the organization foots the approximately $10 million in production costs, essentially providing performers a massive, free platform to advertise their work.

J.Lo ignites the Super Bowl stage with reprisals of her greatest hits.WireImage

This year’s halftime promos are already paying dividends for the dueling divas. Spotify reports that Jennifer’s online streams skyrocketed by 335 percent with Shakira’s jumping 230 percent in wake of their halftime performance. Shakira in particular proved that the hits don’t lie, as her 2001 song “Whenever, Wherever” topped the charts at 4,000 sales on Feb. 2, a 1,194% increase from the day prior, according to Market Watch.

And don’t forget the cash Lopez made from her Hard Rock Hotel commercial, featuring fiancé Alex Rodriguez and DJ Khaled.

Entertainment attorney Lori Landew told Forbes that the “halftime show at the Super Bowl remains a highly coveted spot for many artists.”

“Some of those artists do not see their appearance as a political statement, nor do they see the show as a cultural battleground,” she adds, “but rather view their live performance as an opportunity to entertain an enthusiastic crowd and to share their music and their talent with millions of viewers.”

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https://news.google.com/__i/rss/rd/articles/CBMiXWh0dHBzOi8vbnlwb3N0LmNvbS8yMDIwLzAyLzA0L3NoYWtpcmEtYW5kLWplbm5pZmVyLWxvcGV6LXdlcmVudC1wYWlkLWZvci10aGVpci1oYWxmdGltZS1zaG93L9IBYWh0dHBzOi8vbnlwb3N0LmNvbS8yMDIwLzAyLzA0L3NoYWtpcmEtYW5kLWplbm5pZmVyLWxvcGV6LXdlcmVudC1wYWlkLWZvci10aGVpci1oYWxmdGltZS1zaG93L2FtcC8?oc=5

2020-02-04 19:28:00Z
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