Taylor Swift vs. Scooter Braun: What, exactly, is going on? - Global News

In an emotionally fuelled Tumblr post published over the weekend, Taylor Swift responded to the news that her entire music catalogue has been sold to music and entertainment entrepreneur Scooter Braun.Story continues belowBraun’s company, Ithaca Holdings, purchased and absorbed Swift’s former record label, Big Machine Records (BMLG), on Sunday. Swift parted ways with the label in November 2018. She was the company’s biggest artist.Swift, 29, accused the 38-year-old mogul and a number of his clients of subjecting her to “incessant, manipulative bullying” over the course of years, adding that he has now additionally “stripped [her] of [her] life’s work,” claiming she never actually had the opportunity to purchase the rights to the music.BMLG previously owned all rights to the master recordings and artwork for six of Swift’s studio albums dating all the way back to her 2006 debut release.Taylor Swift in the You Need to Calm Down music video, which premiered on June 17, 2019.Taylor Swift / YouTubeSwift claimed that she only learned of the news once it was announced to the world. BMLG CEO Scott Borchetta suggested otherwise in an official statement.READ MORE: Canada Rocks with the Rolling Stones: Here’s what happened at the show“Taylor had every chance in the world to own not just her master recordings but every video, photograph — everything associated to her career. She chose to leave,” wrote Borchetta.Before the deal was set in stone, the Wildest Dreams singer was supposedly given an opportunity to rejoin BMLG, which was an independent label, and “earn” the rights to her albums, “one at a time, for every new one [she] turned in,” Swift claimed in her Tumblr post.Swift wrote that she rejected the offer, revealing she was always afraid Borchetta would sell the dying label after she signed the supposed contract.WATCH: ‘This is my worst-case scenario’ — Taylor Swift posts scathing note about Scooter Braun buying her former label

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July 03, 2019 at 01:15AM